Detailed programme

Wed 08/06/11

Time Stage 1
08:15

Registration, welcome coffee and exhibition
09:00

Opening remarks from the conference chair
09:05

A strategic view from the top


Industry leaders’ panel debate - Strategise the future trends of sports betting with the world’s leading sports betting figures
  • Examine critical potential taxation models for the next key sports betting markets to evaluate new emerging markets
  • Discover the next steps to tackle fraud prevention to safe guard the reputation of your organisation
  • Analyse the latest rumoured mergers and acquisitions to determine the future environment of the industry in an age of international expansion
  • Uncover the most exciting breakthroughs in sport betting to stay ahead of the competition
  • Gain a strategic insight into how to develop the triangle of gaming, media and sporting federations
  • Build key partnerships from the bottom up to successfully combine media, sport and betting across Europe

Moderator(s):

Speaker(s):

10:00

Analyse the key regulatory changes of the critical sports betting markets


UK - Look ahead to the future of gaming under a new British government and potential mandatory UK licenses
  • Are UK gaming laws and advertising standards too lax?
  • What changes will the new Coalition Government be looking to implement?
  • Assess the possibility and potential consequences in introducing mandatory UK online licenses

Harris Hagan

Speaker(s):

10:10

Spain - The current online market and possibilities post regulation

  • Size estimates for the Spanish grey online market
  • Online gaming deposit trends
  • Recent developments and the effect of the recession
  • Online projections

Speaker(s):

10:20

Gain the latest updates on the draft gambling bill process being sent to Brussels

  • Discover the conclusions of the final ratification process from the end of  May
  • Learn how federal states are reacting to Germany taking on the Danish model of 20% gross profit tax
  • Find out how the market for online and land-based operators is already reacting and how the remainder of 2011 can create opportunities for your organisation

Melchers

Speaker(s):

10:30

Refreshments, networking and exhibition
11:00

Discover the future of in-game live betting


Create value for your company by implementing responsible gambling strategies
  • Establish image benefits by extending credibility and realizing it in corporate identity
  • Gain competitive advantage in legal and social affairs - Responsible gambling is more than accomplishing statutory standards
  • Getting maximum effects with little means - How simple actions achieve sustainable impact in responsible gambling

Speaker(s):

12:00

Panel debate: Launch the next big win in in-game betting and set the bar for consumer experience

  • Anaylse the changing way in which fans are watching sports – at the ground, in the pub, at home: what do they expect from their bookmaker?
  • Take mobile betting to the next level: analyse the needs of the consumer and what operators will be expected to provide
  • Tackle the increasing influence of tablets and other hand-held devices
  • Stream your sports live: ensure your website is the place to watch sporting events – when and how to make the push to HD and 3D
  • Investigate the possibility of gaining exclusive streaming rights – become the only place to view and bet on sport
  • Generate even more betting streams for your customers – how to utlilise different sports and occasions to create 24/7 punter interaction

Moderator(s):

Speaker(s):

12:40  
13:10

Lunch, networking and exhibition
14:10

Acquire new customers and a new generation whilst retaining your loyal customer base


Stand-out from the crowd – improve your marketing strategy in a saturated market to attract new customers
  • Discover the latest strategies and best practice for sponsoring sporting events and teams
  • Work alongside leagues and teams to become a partner instead of just a sponsor
  • Develop new strategies through new avenues to attract the younger “web 2.0” generation
  • How to incentivize new customers without entering into a discount war

Speaker(s):

15:00

Afternoon refreshments, networking and exhibition
15:30

Discover what the sportsbook of 2020 will feature


Gaze into the future: a guide to the next 10 years of sportsbetting
  • Analyse the potential threats to the sportsbook model – free games, platforms and brands
  • Kids today! How will the new punters of 2020 be making bets?
  • Find out what the next major popular sport or league to claim the public’s imagination will be
  • Out of left field – Can the unexpected be expected? Is there a future involving virtual sports, augmented reality or holograms?

Speaker(s):

16:00

Hear new ideas to complement your sports betting portfolio and vote on the most likely to deliver profitability to your business

  • Fantasy games
  • Skills games
  • Social games
  • Mobile games
  • Community games

Moderator(s):

Speaker(s):

17:00

Close of day one
20:30

BetMarkets Party

Thu 09/06/11

Time Stage 1
09:30

Morning refreshments and networking
10:00

Expanding into new markets: Eastern Europe Workshop led by Betfair


Panel debate: Legal developments and regulatory compliance panel
  • Current legal situation in the CEE region
  • Recent regulatory developments in Central and Eastern Europe (Bulgaria, Hungary, Poland, Romania) and next steps
  • Impact of the detailed opinions of the EU Commission and the case law of the CJEU
  • Best regulatory practices, integrity, AML and sustainable gambling tools
  • Market monitoring tools and their implementation in practice
  • Assessment of the technology requirements in the current and future CEE gambling legislation
NNDKP

Speaker(s):

10:30

Tax panel

  • Gambling tax models and best practices
  • Tax models existing in the CEE region
  • Assessment of the workability of the tax regimes proposed in the new CEE gambling laws

Speaker(s):

11:00

US Sports: A Viable Growth Market”: The Significance of US Sports to the white listed European Sportsbetting marketplace

  • The serious growth of US sports in the European/White-listed sportsbetting market
  • How the US sports channel is a major revenue generator for sportsbooks
  • How US sports betting volumes compare to staples such as Football and Rugby#
  • How US sports will be the next major sport to drive in-running and live betting in the European space
  • How best to market these products in the European marketplace

Donbest

Speaker(s):

11:30

Refreshments, networking and exhibition
11:50

Retain a loyal customer base and develop innovative strategies to keep your key audience

  • Investigate the impact in social trends of the “money supermarket” website
  • Implement new ideas for unique content and become more than just a book maker
  • Create user experience and become central to the sports viewer watching experience

Speaker(s):

12:40

Develop a social media strategy across your sports betting portfolio that works for you and your customers

  • What are the practical links that can be used between social media and sports betting
  • Create a web-based community around the way in which customers gamble and watch sport
  • Capitalise on the trend for location based services in offering a personalised gaming experience
  • Work alongside social media giants – become an ally rather than untrustworthy relative

Speaker(s):

13:30

Lunch and networking
14:30

End of conference

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